Marketing: Saving you Money

There is a reason why they call my generation the generation of technology. Technology has taken over the world of marketing and it has done both a lot of good and a lot of bad. It has caused a lot of competition which could be seen as either positive or negative as it allows for competitive pricing, lowering the pricing for many products and services. But also, technology opens a whole new world for marketers to get the word out there about their products.

Of course there are the technologies of the internet and film and television for advertising, but the great new way of marketing has been through outside websites. There are now online shops and sources where a buyer can go through and either shop for products at a discounted price, browse and compare new products out on the market, and even order samples of products to try and see which of the samples they like over others.

Groupon is one of the more common of these websites. If you’re looking for an amazing discount on a service such as airline tickets, hotels, massages, even dinner discounts, Groupon is where you should look. All a buyer has to do is subscribe to Groupon and you have endless deals at your fingertips. This is a great way for businesses to market their services because it allows buyers to look through and partake in activities and events or go somewhere where they may not have decided to go otherwise. It is like a coupon book at your fingertips. You always end up buying what is on sale because it’s a good deal, not necessarily because you need it.

http://www.Groupon.com

Another great marketing website is Ebates.com. Ebates is a bit different than Groupon because rather than finding deals, stores that sell merchandise or services online can choose to participate in this service and the buyer receives a percentage of cash back when they make a purchase via online shopping. It is literally like getting paid to shop. It is free to use and it markets a wide number of stores and services so consumers can shop at Macys, JC Penney, Home Depot, etc. from the comforts of their own home AND get paid for it! Amazing right? I personally have used this site and I received a 15$ check in the male from a few purchases I made totaling around 50$. It’s a hidden secret that is coming more and more into the limelight, and like Groupon it is great because it advertises over 200 stores.

http://www.ebates.com

 

The final website that is fairly new and which I think is the best new way to market is Birchbox. A buyer subscribes to Birchbox and they fill out a survey explaining their interests and for 10$ a month, they get sent boxes of products for beauty and hair and even products for men to try out. This is a great marketing strategy because consumers can sample multiple products and whichever ones they like, they will more often than not go out and purchase.

 http://www.birchbox.com

 

Try out these sites and see for yourself the money you can save and the products you can try all thanks to the new technologies we have today for marketing.